Brand Identity Guide

GLO

Body Oil · Crystal Energy · Mystery

100ml Travel Spray · Shimmer Finish · Blind Box Collection

01 — Brand Essence

Shake it.
Feel it.
Become it.

GLO is a body shimmer oil spray. Each 100ml travel bottle carries cosmetic-grade mica — fine light-catching particles that make summer skin glow, not tan. Infused with fragrance and crystal energy. Sold blind. Discovered personally.

You don't choose your crystal.
It decides if you're worthy.

Shake the bottle. Watch the shimmer move. That's the energy shifting. Spray it. Step into the sun. Now you understand.

The Crystal Judges You
You don't browse. You don't pick. You receive what you were meant to receive. That's the point. That's the power.
Shimmer, Not Tan
Cosmetic-grade mica suspended in lightweight oil. Catches light on skin. Not bronzer. Not self-tan. Pure luminous glow — best in direct sun.
The Shake Ritual
Mica settles at the bottom. You must shake before every spray. That's not a flaw — it's the energy transfer built into the product.
Pocket-Sized Power
100ml. Fits any bag. TSA-compliant. The ritual travels with you. Midday refresh, post-gym glow, beach to bar.
02 — Colour Palette

The Crystal
Spectrum

Ritual Cream
#FAF6EE
Background / Base
Sacred Gold
#C9A96E
Primary Accent
Obsidian
#1A1410
Dark Surface
Amethyst
#9B7BB8
Crystal Variant
Citrine
#D4A843
Crystal Variant
Rose Quartz
#E8A5A5
Crystal Variant
Clear Quartz
#E8E8E8
Crystal Variant
Jade
#8FAF8F
Crystal Variant
03 — Crystal Collection

Five Energies.
One is yours.

Amethyst
Lavender · Sandalwood · Violet
Calm · Intuition · Protection
Purple Shimmer
Citrine
Warm Amber · Vanilla · Musk
Abundance · Joy · Confidence
Gold Shimmer
Rose Quartz
Rose · Peach · White Musk
Love · Softness · Beauty
Pink Shimmer
Clear Quartz
White Tea · Clean Cotton · Iris
Clarity · Amplification · Pure
Silver Shimmer
Jade
Green Tea · Bamboo · Cedarwood
Balance · Growth · Luck
Green Shimmer
Which energy awaits?
04 — The Blind Box

Think you get
to choose?

You don't. The crystal decides. It always has.

Every GLO box is sealed. You order. You wait. You open. Whatever's inside — that's the one that was meant for you. Don't like it? That says more about you than the crystal.

1
Order blind. No choices, no filters, no algorithm. The universe handles the rest.
2
It arrives. Shake it before you open it. That shimmer moving inside — that's the energy waking up.
3
Reveal your crystal. Spray on bare skin. Step outside. Let the mica catch the light. Now you're GLO.
4
Collect all five. Some you'll find instantly. One will make you wait. That one's the point.
05 — Typography

Two voices.
One brand.

Cormorant
Garamond
Display · Headlines · Packaging

Refined, feminine, timeless. The crystal world's voice. Used for all brand display text, product names, editorial copy.

Shake.
Glow.
Transcend.
Italic Variant · Taglines · Pull Quotes
Inter Light 300 · Body Copy · UI · Captions
Clean, modern, precise. Used for all supporting copy, ingredient lists, social captions, and functional text. Never competes with the display type — it supports it. The rule: Cormorant speaks, Inter whispers.
06 — Brand Voice

How GLO speaks.

Mystical but grounded
"Your energy doesn't lie. Your skin shouldn't either."
Confident, never loud
"One shake. The rest is yours."
Sensory and specific
"Warm amber and violet musk — for skin that remembers summer."
Community ritual
"Which one found you? Show us. #GLO"
07 — Who She Is

Three women.
One crystal moment.

✨
The Collector
18–24 · Western Markets
Already into crystals, journaling, manifestation. She'll buy the full set. She'll post the unboxing. She'll tell her friends which energy she got.
TikTokCrystalsAestheticUnboxing
🌙
The Explorer
22–30 · Global
New to spirituality, drawn to the aesthetic. The blind box is her entry point — playful enough to not feel serious, beautiful enough to display on her vanity.
InstagramWellnessSelf-careGift
☀️
The Gifter
Any · Premium Gift Market
Buys for friends, birthdays, occasions. The mystery element makes it a conversation piece. Beautiful enough to give without a bow. Luxurious enough to mean something.
Gift SetsBirthdayLuxuryTravel
08 — Packaging Direction

100ml.
Travel-sized ritual.

Matte frosted glass bottle. Crystal-coloured shimmer liquid visible through the glass. Minimal label — crystal name in Cormorant Garamond, GLO logotype, nothing else. The product is the beauty.

Amethyst
Purple Shimmer
Citrine
Gold Shimmer
Rose Quartz
Pink Shimmer
Clear Quartz
Silver Shimmer
Jade
Green Shimmer